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营销调研 英文版,第6版 Naresh K.Malhotra;熊伟 中国人民大学出版社
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自然语言处理Python进阶 本书包含的实例可以让你学会使用NLTK(处理NLP任务的主要Python平台)完成自然语言处理的各种任务,涵盖了自然语言理解、自然语言处理和句法分析等。
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Product Details 基本信息 ISBN-13 书号 9781944659714 Author 作者 Malhotra Naresh K et al Format 版本 精装 Pages Number 页数 372页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2020-06-29 Language 语种 其它(含多语) Book Contents 内容简介 Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretic
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