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Product Details 基本信息 ISBN-13 书号 9783030477639 Author 作者 Francisco J. Martinez-Lopez Format 版本 平装-胶订 Pages Number 页数 178页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2020-05-14 Language 语种 英语 Book Contents 内容简介 This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions address
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Product Details 基本信息 ISBN-13 书号 9781324005254 Author 作者 Lopez-Alt J. Kenji Format 版本 精装 Pages Number 页数 48页 Publisher 出版社 Norton Young Readers Publication Date 出版日期 1800-01-01 Language 语种 英语
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Product Details 基本信息 ISBN-13 书号 9780393239867 Author 作者 Lopez-Alt, J. Kenji Format 版本 精装 Pages Number 页数 400页 Publisher 出版社 WW Norton & Co Publication Date 出版日期 2017-08-15 Shipping Weight 商品重量 1620g Language 语种 英语 Book Contents 内容简介 A New York Times Bestseller From an award-winning pastry chef and a James Beard Award nominated writer for Serious Eats, foolproof recipes and a fresh take on the history of American desserts, from chocolate chip cookies to toaster pastries.From One-Bowl Devil's Food Layer Cake to a flawless Cherry Pie that's crisp even on the very bottom, BraveTart is a celebration of classic American desserts. Whether down-home delights like Blueberry Muffins and Glossy Fudge Brownies or supermar
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【预订】Advances in National Brand and Private Label Marketing 9 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030769345 Author 作者 Martinez-Lopez Francisco J. Format 版本 精装 Pages Number 页数 132页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2021-05-17 Language 语种 其它(含多语) Book Contents 内容简介 This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
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