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Product Details 基本信息 ISBN-13 书号 9789811342486 Author 作者 Dolnicar Sara Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Springer Publication Date 出版日期 1800-01-01 Language 语种 英语
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3-6周达 市场细分分析：了解它、做它、并使其有用 Market Segmentation Analysis [ISBN 【全球购】进口原版图书，预计3-6周左右到国内
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Product Details 基本信息 ISBN-13 书号 9789811088179 Author 作者 Dolnicar Pages Number 页数 324页 Publication Date 出版日期 20180625 Product Dimensions 商品尺寸 0 x 0 x 0 cm Book Description 内容简介 This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book t
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