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经济科学译库：MBA微观经济学 理查德·B·麦肯齐（Richard B.Mckenzie）、德怀特·R·李（Dwight 【速开发票，优质售后，支持7天无理由退换】
《经济科学译库：MBA微观经济学（第2版）》是第一本专供MBA学生学习的微观经济学教材。麦肯齐和李两位教授力争使用最少量的数学语言，而将精力集中于经济学的直觉思考上，并对诸如“如何进行内部组织和激励从而使得利润最大化”的经典问题进行重新审视。《经济科学译库：MBA微观经济学（第2版）》结构清晰：各章的A部分阐述基本原理及其在社会与经济政策方面的应用；B部分讲述如何将这些基本理论应用于管理方面，并对组织经济学这一新兴学科进行了大量探索。 MBA专业的学生其实并不希望在课堂上只被灌输一些商业中存在的“事实”，因为在现代商业活动瞬息万变的背景之下，这些“事实”很快就会过时。学生们真正想学到的是精准的商业经济“准则”，只有在这些“准则”的帮助下，他们才能在日新月异的商业活动中正确地处理可能会遇到
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Product Details 基本信息 ISBN-13 书号 9781108747660 Author 作者 Richard B. McKenzie Format 版本 平装-胶订 Pages Number 页数 762页 Publisher 出版社 Cambridge University Press Publication Date 出版日期 2020-10-29 Language 语种 其它（含多语） Book Contents 内容简介 Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles, whilst Part II draws on those pr
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经济科学译库：MBA微观经济学（第2版）,理查德·B·麦肯齐（RichardB.Mckenzie），德怀特·R·李（Dw
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Microeconomics for MBAs（ISBN=9780521859813）
Specially designed with only the needs and interests of MBAstudents in mind ? Microeconomic theory is kept free of technicalcomplexities and illustrated with real problems ? Written in anengaging and accessible style ? Unlike other microeconomicstextbooks, it focuses on improving management skills by discussinghow managers can make better decisions within their firms ?Accompanying DVD of Professor McKenzie lecturing covers conceptsall MBA students need to understand, as well as elucidating complexlines of argument and acting as a revision aid
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