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aGotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donat care, as long as itas shiny and new.a Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck As traditional marketing fades away, the new tools seem irresistible. But they donat work as well for boring brands (ameatballsa) that might still be profitable but donat attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, thatas a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. "Meatball Sundae" is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not fac
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《意识机器》意识是心理活动的基础,也是科学的未知领域。他的 理论是跨越学科的突破, 改
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"The author's trademark wit and talent for sustaining suspense make this fast-paced, noir mystery a fun choice for kids who enjoy a good whodunit."??b> School Library Journal ,"Reading this second adventure is like playing a combination of Clue and a children's literature version of Trivial Pursuit."??b> The Horn Book ,"Chock-full of linguistic play and literary allusions to children's and classic literature, this is adventure mystery for young readers who like to think as they read."??b> Kirkus ,"Snicket introduces a sometimes charming, more often alarming cast of characters-all whom keep pages turning."??b> Booklist , Praise for "Who Could That Be at This Hour?" : "A Pink Panther-esque page turner...exceptionally literary and entirely singular. Characterized by linguistic playfulness and an appreciation for the archaic, "Who Could That Be at This Hour?" is frequently laugh-out-loud hilarious...illustrations by celebrated cartoonist Seth only add to the throwback gumshoe vibe of this outrageous
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