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1.行为金融学是金融学的热门交叉学科,对传统金融理论的创新发展具有重要意义。金融机构在为客户提供服务时需要深入理解客户的投资决策行为和需求,行为金融为其提供了科学的分析框架。 2.《私人银行的行为金融》一书将行为金融的科学分析方法运用于私人银行的客户服务分析之中,是行为金融与私人银行服务的完美结合。 3. 《私人银行的行为金融》一书由中信银行张春子先生翻译,其对私人银行及财富管理的深刻洞察增加了中译本的准确性和可读性,中文版内容更易于被中国读者所理解和掌握。
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