作者简介： MARK AUSTIN, Chairman and CEO of Mediaedge:cia Asia Pacific, is regarded as the marketing communications industry's high priest of media in Asia. Named "Media Innovator of the Year 1998" by US trade publication Advertising Age, British-born Austin is a passionate advocate of media's importance in brand building and a leading proponent of communications channel planning in Asia. Austin's media skills have been honed over twenty years, thirteen of which were spent running specialist media companies. In 1995, he established media specialist CIA in Asia, building a network across Hong Kong, India,Malaysia, Singapore, Taiwan and Thailand, and was a director of publicly quoted Tempnsplc. In 2000, Media & Marketing awarded CIA "Media Agency of the Year"
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