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Product Details 基本信息 ISBN-13 书号 9781472925398 Author 作者 Peter Cook Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Bloomsbury Information Ltd Publication Date 出版日期 2016-02-25 Language 语种 英语 Book Contents 内容简介 Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, leading innovation, creativity and enterprise will feature numerous case examples from companies such as virgin, pfizer, roche and fuji film. The book deals with questions such as: what are the roots of creativity and imagination * how can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools? * what kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise? * what is the role of technique in engen
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