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亚洲明星品牌 (美)泰柏勒(Temporal,P.) 著 清华大学出版社【正版书】 全国三仓发货,物流便捷,下单秒杀,欢迎选购!
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亚洲品牌之路 唐波拉尔(Paul Temporal) 著,吴勇,江峰 译 上海交通大学出版社,【正版可开发票】 全国三仓发货,物流便捷,下单秒杀,欢迎选购!
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亚洲明星品牌 (美)泰柏勒(Temporal,P) 著【正版】. 全国三仓发货,物流便捷,正版书放心购买!
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亚洲品牌之路 唐波拉尔(Paul Temporal) 著,吴勇,江峰 译 全国多仓发货,物流便捷,正版保证,欢迎选购!
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揭开LVMH集团,历峰集团,宝马,苹果、海尔,维珍,宝洁,联合利华,微软,泰格豪雅,可口可乐,红牛饮料,箭牌糖果,雀巢,耐克,阿迪达斯,宜家,优步,爱彼迎等超级品牌成功的秘密。
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先进的品牌管理/ADVANCED BRAND MANAGEMENT:FROM VISION TO VALUATION
作者简介: Paul Temporal is a leading global expert on brand creation, development and management with over twenty years experience in consulting and training. He has worked with leading companies and governments, and is well known for his practical and results-oriented approach, resulting in record year on year profit increases for many clients. He is also the author of best-selling branding books, Corporate Charisma, Strategic Positioning, Branding in Asia, Hi-Tech Hi-Touch Branding, and Romancing the Customer, and is a highly sought after event and conference speaker. He was educated at Leeds and Oxford Universities and is based in Singapore.
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BRANDING IN ASIA 亚洲的商标:为了全球市场创造、发展和管理亚洲商标
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The Branding of MTV: Will Internet Kill the Video Star?互联网能取
作者简介: Dr. Paul Temporal is Asia’s leading global expert on brand strategy and management. He has over 25 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many of the top corporations and governments in Asia and across the world, and is well known for his practical and results-oriented approach. He has taught at leading business schools, and is an Associate Fellow at the University of Oxford and a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr. Temporal has published numerous best-selling books, including Branding in Asia, Advanced Brand Management, and Asia’s Star Brands.
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