全球战略重新定义Redefining Global Strategy
作者简介： Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor （on leave） at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005. “Pankaj Ghemawat is one of those rare individuals who combines world class scholarshipwith a deep knowledge of business practice.Redefning Global Strategy tackles the crucial balance between local and global that will often define Success in an increasingly globalized world economy.” ——MICHAEL PORTER，Bishop William Lawrence University Professor.Harvard Business Schoot “Most of US do not need much persuading that the WOrld is still round，but Panka Ghemawat redefines its circularity.He shows how companies can benefit from what he calls semiglobalization，while not falling into the traps unwittingly set by those who talk glibly about our‘globalized world.”
¥137.50
