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Product Details 基本信息 ISBN-13 书号 9789063694593 Author 作者 Lianne Simonse Format 版本 精装 Publisher 出版社 BIS Publishers Publication Date 出版日期 2017-06-29 Language 语种 英语 Book Contents 内容简介 Timing is of strategic importance in catching opportunities and leveraging technological in-terventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share. In between the initiation and the launch, different ‘roads’ lead to the creation of different products and services. The pacing and synchronizing of “technology forecast”, “market encounter” and “product evolution” plans are major challenges. A roadmap structures and supports these cross-communication dialogues. The key insights for innovation managers in industrial firms are that, in striving for compe-titive timing or industry synergy, ro
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