【预订】Media Analytics 9781138581050 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138581050 Author 作者 Ann Hollifield and Amy Jo Coffey Format 版本 平装-胶订 Pages Number 页数 438页 Publisher 出版社 Routledge Publication Date 出版日期 2023-05-01 Language 语种 其它(含多语) Book Contents 内容简介 This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual app
¥674.00
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