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作者简介 R. PATRICK CASH was an Adjunct Professor of Retail Marketing at Kean College and the former Director of the Merchandising Division of the NRMA (now the NRF). JOHN W. WINGATE taught retailing at New York University and was Chairman of the Department of Business Administration of Baruch College. He also founded and was the editor of NYU's Journal of Retailing. JOSEPH S. FRIEDLANDER was a retail consultant and partner with Stern Associates. He also held the positions of General Merchandise Manager and Merchandise Controller at Abraham & Strauss. He taught marketing and retailing at Baruch College and New York University. --This text refers to an out of print or unavailable edition of this title.
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