Business Journey to the East: An East-West Perspective on
Product Details 基本信息 ISBN-13 书号 9780071278027 Author 作者 Chow-Hou Wee,FredCombe Format 版本 平装 Pages Number 页数 432页 Publisher 出版社 McGraw-Hill Education Publication Date 出版日期 2008年11月25日 Product Dimensions 商品尺寸 14.1 x 2.5 x 21.1 cm Shipping Weight 商品重量 531 g Language 语种 英语 Book Contents 内容简介 With the rapid shift in global economic power, many Westerncompanies are jumping onto the bandwagon towards Asia, lured by therich returns that the region can potentially provide. However, manyare ill prepared for the cultural challenges, many are tooimpatient and prescribed in their market entry strategies and manystruggle with the possibility that there is an alternative Asianapproach to business. Their success rate is very poor: earlyfailure leads to frustration and stagnation. But what if there were a faster way to appreciate the new Asia,to understand better how Asians strateg
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