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The Art of Choosing(ISBN=9780446559447)
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Product Details 基本信息 ISBN-13 书号 9780349121420 Author 作者 Sheena Iyengar Format 版本 平装 Pages Number 页数 352页 Publisher 出版社 Abacus Software Publication Date 出版日期 2011年4月1日 Product Dimensions 商品尺寸 12.8 x 2.7 x 19.8 cm Shipping Weight 商品重量 277 g Language 语种 英语 Book Contents 内容简介 Every day we make choices. Coke or Pepsi? Save or spend? Stayor go? Whether mundane or life-altering, these choices define usand shape our lives. Sheena Iyengar asks the difficult questionsabout how and why we choose: Is the desire for choice innate orbound by culture? Why do we sometimes choose against our bestinterests? How much control do we really have over what we choose?Her award-winning research reveals that the answers are surprisingand profound. In our world of shifting political and culturalforces, technological revolution, and interconnected commerce, ourdecisions have far-reaching conse
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Product Details 基本信息 ISBN-13 书号 9780446559447 Author 作者 Sheena Iyengar Format 版本 平装 Pages Number 页数 352页 Publisher 出版社 Twelve Publication Date 出版日期 2010年3月1日 Product Dimensions 商品尺寸 15.2 x 2.5 x 22.9 cm Shipping Weight 商品重量 431 g Language 语种 英语 Book Description 内容简介 An Apple Store customer asks for the latest iPhone in black but suddenly changes to white when he sees others choosing it. A citizen of a former communist country picks~ a drink at random; soda is soda, he says. A young man and woman decide to marry--knowing that they ll meet for the first time on their wedding day. In THE ART OF CHOOSING, Columbia University profes- sor Sheena Iyengar, a leading expert on choice, asks fascinating questions: Are our choices innate or created by culture? Why do we someti
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