【预订】Marketing Fashion : Critical Perspectives on the Power o 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032204802 Author 作者 Karin M. Ekstroem Format 版本 平装-胶订 Publisher 出版社 Taylor & Francis Publication Date 出版日期 2023-06-16 Language 语种 其它（含多语） Book Contents 内容简介 Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world.In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defini
¥453.00
