使命型增长 借由经济、政治、人口、科技和环境等5个现实透镜 解析业已发生和正在发生的30个结构性演变 指出组织正在面临的7个决定性挑战 锚定组织未来的发展机会
《使命型增长》首先从经济、地缘政治、人口、环境、科技五个 现实透镜 引发的30个结构性演变,探究了当前的严峻现实及未来可以预期的变化趋势;接着具体探讨了战略转型中组织的重要角色及组织在两难困境下面临的诸多挑战,明确提出组织是进行必要变革的理想参与者;后帮我们分析了转型的障碍所在,为我们提供了一个明确的转型途径 引出了本书的核心 将企业的使命与利润相结合,实现使命型增长。 在追求高质量发展努力实现 双碳 战略目标的今天,本书立足全球视野和组织领导者角度,所倡导的使命驱动式的创新战略,其现实意义和长远价值是显而易见的。
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