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Product Details 基本信息 ISBN-13 书号 9781441911377 Author 作者 Gass Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer US Publication Date 出版日期 2013-10-15 Product Dimensions 商品尺寸 26.7 x 20.3 x 9.9 cm Shipping Weight 商品重量 3.8 kg Language 语种 其它(含多语) Book Contents 内容简介 The goal of the Encyclopedia of Operations Research and Management Science is to provide decision makers and problem solvers in business, industry, government, and academia a comprehensive overview of the wide range of ideas, methodologies, and synergistic forces that combine to form the preeminent decision-aiding fields of operations research and management science (OR/MS). The impact of OR/MS on the quality of life and economic well being of everyone is a story that deserves to be told in its full detail and glory. The Encyclopedia of Operations Research and Management Scien
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万千心理·说服心理学:社会影响与社会依从 大众传播经典教材。广告设计、大众传播、市场营销必须要懂的心理学。
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Product Details 基本信息 ISBN-13 书号 9780367533199 Author 作者 Robert H Gass and John S Seiter Format 版本 精装 Pages Number 页数 500页 Publisher 出版社 Routledge Publication Date 出版日期 2022-04-07 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它(含多语) Book Contents 内容简介 The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibil
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Product Details 基本信息 ISBN-13 书号 9780821800294 Author 作者 Saul I. Gass Format 版本 平装-胶订 Pages Number 页数 198页 Publisher 出版社 American Mathematical Society (AMS) Publication Date 出版日期 1981-12-31 Language 语种 英语 Book Contents 内容简介 These lectures emphasized specific areas of operations research and the mathematics used in modeling and solving the related problems. The lecturers were: Seth Bonder, Ralph L. Disney, Frederick C. Johnson, William P. Pierskalla, Robert B. Rovinsky, Warren E. Walker. Each lecturer attempted to make his presentation self-contained in terms of defining the application areas and mathematics employed.
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Product Details 基本信息 ISBN-13 书号 9781138743410 Author 作者 Susan M. Gass Format 版本 精装 Pages Number 页数 624页 Publisher 出版社 Routledge Publication Date 出版日期 2020-06-15 Language 语种 英语 Book Contents 内容简介 Now in a fifth edition, this bestselling introductory textbook remains the cornerstone volume for the study of second language acquisition (SLA). Its chapters have been fully updated, and reorganized where appropriate, to provide a comprehensive yet accessible overview of the field and its related disciplines. To reflect current developments, new sections and expanded discussions have been added. The fifth edition of Second Language Acquisition retains the features that students found useful in previous editions. This edition provides pedagogical tools that encourage students to reflect upon the experiences of second language learners. As with previous editions, discussion questions a
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Product Details 基本信息 ISBN-13 书号 9780367528485 Author 作者 Robert H Gass and John S Seiter Format 版本 平装-胶订 Pages Number 页数 500页 Publisher 出版社 Routledge Publication Date 出版日期 2022-04-07 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它(含多语) Book Contents 内容简介 The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., c
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