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预订 Entertainment Science: Data Analytics and Practical Theor 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Entertainment Science: Data Analytics and Practical Theor 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Entertainment Science 9783319892900 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319892900 Author 作者 Hennig-Thurau Format 版本 精装 Pages Number 页数 917页 Publication Date 出版日期 2018-08-04 Language 语种 英语 Book Contents 内容简介 The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed.
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预售 按需印刷 Gegenw?rtige Gegenwart德语ger
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预订Renal Transport and Diuretics / Renaler Transport Und Diur 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Relationship Marketing: Gaining Competitive Advantage Thr 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Relationship Marketing 9783642086229 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783642086229 Author 作者 Hennig-Thurau Format 版本 平装-胶订 Pages Number 页数 462页 Publication Date 出版日期 2010-12-01 Language 语种 英语 Book Contents 内容简介 The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Psychology & Marketing), and conferences and conference sessions regularly discuss the advantages of the approach. But relationship marketing is not limited to theory. On the contrary, no service firm or business-to-business company can now do without some form of long-term orientation, and all have implemented at least some elements of the relationship market? ing concept. Even in the consumer goods sector, there
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预订 Relationship Marketing: Gaining Competitive Advantage Thr 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Relationship Marketing 9783540669425 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783540669425 Author 作者 Hennig-Thurau Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2000-01-24 Product Dimensions 商品尺寸 24.2 x 16.4 x 3.3 cm Shipping Weight 商品重量 0.8 kg Language 语种 其它(含多语) Book Contents 内容简介 The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Psychology & Marketing), and conferences and conference sessions regularly discuss the advantages of the approach. But relationship marketing is not limited to theory. On the contrary, no service firm or business-to-business company can now do without som
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【预订】Relationship Marketing: Gaining Competitive Advantage Th 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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