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Product Details 基本信息 ISBN-13 书号 9783658212056 Author 作者 Cowen-Elstner Format 版本 平装-胶订 Pages Number 页数 218页 Publication Date 出版日期 2018-03-08 Shipping Weight 商品重量 315g Language 语种 英语 Book Contents 内容简介 Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
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