海外直订Global Trends, Practices, and Challenges in Contemporary
¥2249
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【预订】Future of Work, Work-Family Satisfaction, and Employee W 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799833475 Author 作者 Ethel Ndidiamaka Abe Format 版本 精装 Pages Number 页数 382页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-11-13 Language 语种 英语 Book Contents 内容简介 Disruptions are being caused in the workplace due to the development of advanced software technology and the speed at which these technological advancements are being produced. These disruptions could take diverse forms and affect various aspects of work and the lives of entities in the workplaces and families of the individual employees. Work and family are caught in the crossfire between technological disruptions and human adaptation. Hence, there is a need to assess the overall effect that the Fourth Industrial Revolution would have on work, employee work-family satisfaction, and employee well-being.Future of Work, Work-Family Satisfaction, and Employee Well
¥1848
【预订】Ecotourism and Community Intervention: Emerging Research 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799816362 Author 作者 A. Vinodan Format 版本 平装-胶订 Pages Number 页数 190页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2019-10-25 Language 语种 英语 Book Contents 内容简介 Throughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature’s majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publica
¥952.00
【预订】Global Supply Chains in the Pharmaceutical Industry 9781 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522587057 Author 作者 Hamed Nozari Format 版本 平装-胶订 Pages Number 页数 373页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-11-09 Language 语种 英语 Book Contents 内容简介 In a rapidly growing global economy, where there is a constant emergence of new business models and dynamic changes to the business ecosystem, there is a need for the integration of traditional, new, and hybrid concepts in the complex structure of supply chain management. Within the fast-paced pharmaceutical industry, product strategy, life cycles, and distribution must maintain the highest level of agility. Therefore, organizations need strong supply chain capabilities to profitably compete in the marketplace. Global Supply Chains in the Pharmaceutical Industry provides innovative insights into the efforts needed to build and maintain a strong supply chain netw
¥1128
【预订】Reshaping Entrepreneurship Education With Strategy and I 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799831723 Author 作者 Ayansola Olatunji Ayandibu Format 版本 平装-胶订 Pages Number 页数 300页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-10-02 Language 语种 英语 Book Contents 内容简介 New small business owners are constantly pressured to play a major role in the economic growth of their respected nation. However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues. Featuring research on topics such as authentic leadership, business ethics, and
¥1066
【预订】Resiliency Models and Addressing Future Risks for Family 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799873525 Author 作者 Anita Zehrer Format 版本 精装 Pages Number 页数 315页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2021-05-07 Product Dimensions 商品尺寸 17.7 x 2.2 x 25.4 cm Shipping Weight 商品重量 884g Language 语种 英语 Book Contents 内容简介 Family-owned and family-run firms, which are mostly small and medium-sized enterprises, are important when it comes to tourist destinations. It is therefore essential to understand how family firms address future risks and the challenges they face as part of the tourism industry. Since family businesses play such an important role for the entire tourism industry, it is worthwhile to analyze this business type when it comes to organizational resilience. Further, the development of practical solutions from field or case studies are beneficial for creating valuable learning
¥1655
【预订】Multilevel Approach to Competitiveness in the Global Tou 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799803669 Author 作者 Sérgio Jesus Teixeira Format 版本 平装-胶订 Pages Number 页数 350页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2019-10-25 Language 语种 英语 Book Contents 内容简介 Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors,
¥1175
【预订】Examining the Role of Entrepreneurial Universities in Re 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799801757 Author 作者 Ana Dias Daniel Format 版本 平装-胶订 Pages Number 页数 325页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2019-09-06 Language 语种 英语 Book Contents 内容简介 Universities are becoming more entrepreneurial, and for local communities and companies, this has increased their economic standings tenfold. However, the competitiveness of developing economies thanks to these financially focused institutions has likewise increased. Examining the Role of Entrepreneurial Universities in Regional Development provides emerging research exploring how universities foster and support entrepreneurship and the development of a more entrepreneurial organization and highlights the importance of this process for local communities and companies. Featuring coverage on a broad range of topics such as institutional entrepreneurship, public
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【预订】Innovations in Services Marketing and Management 9781466 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466646711 Author 作者 Anita Goyal Format 版本 精装 Pages Number 页数 331页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2013-10-31 Language 语种 英语 Book Contents 内容简介 Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify ke
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【预订】Outsourcing Management for Supply Chain Operations and L 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466620087 Author 作者 Dimitris Folinas Format 版本 精装 Pages Number 页数 596页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2012-08-31 Product Dimensions 商品尺寸 11.1 x 8.7 x 1.5 cm Shipping Weight 商品重量 3600g Language 语种 英语 Book Contents 内容简介 Logistics and Supply Chain Management has been a vital part of every economy and every business entity. Both sciences have become prestigious research fields focusing on best practices, concepts, and methods.Outsourcing Management for Supply Chain Operations and Logistics Services is concentrated on the key players of the outsourcing paradigm; the organizations that provide logistics services, the Third Party Logistics (3PL’s), as well as their clients, presenting and promoting the lessons learned by their cooperation. Specifically, this publication presents studies
¥1568
【预订】Supply Chain Sustainability and Raw Material Management: 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781613505045 Author 作者 Reza Zanjirani Farahani Format 版本 精装 Pages Number 页数 387页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2011-12-31 Product Dimensions 商品尺寸 28.2 x 22.1 x 3 cm Shipping Weight 商品重量 1.2 kg Language 语种 其它(含多语) Book Contents 内容简介 Many organizations find supply chain management an essential prerequisite to building a sustainable competitive edge for their services or products. While interest in SCM is enormous, lack of theoretical frameworks and real world applications often characterizes research in the field, and effective management of the supply chain remains elusive.Supply Chain Sustainability and Raw Material Management: Concepts and Processes is a comprehensive and up-to-date resource for operations researchers, management scientists, industrial engineers, and other
¥1546
【预订】Policies, Protocols, and Standards for Professionalism i 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781668473085 Author 作者 Christiana Bevier Format 版本 精装 Pages Number 页数 300页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2023-07-07 Language 语种 其它(含多语) Book Contents 内容简介 The evolving nature of the professional world has presented individuals with new challenges in navigating the intricacies of professionalism. The integration of technology, the emphasis on diversity and inclusion, and the prevalence of virtual communication have made it increasingly complex to project professionalism effectively. Academic scholars, students, and working professionals alike are struggling to adapt their communication and collaboration skills to meet the demands of diverse work environments.Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment is a comprehensive solution designed to address the challenge
¥1733
【预订】Human Resources Management: Concepts, Methodologies, Too 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466616011 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1616页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2012-05-31 Product Dimensions 商品尺寸 29 x 22.6 x 9.9 cm Shipping Weight 商品重量 4.5 kg Language 语种 其它(含多语) Book Contents 内容简介 Human resources management is essential for any workplace environment and is deemed most effective when a strategic focus is in place to ensure that people can facilitate that achievement of organizational goals. But, effective human resource management also contains an element of risk management for an organization which, as a minimum, ensures legislative compliance.Human Resources Management: Concepts, Methodologies, Tools, and Applications compiles the most sought after case studies, architectures, frameworks, methodologi
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预订 Growth of the Medical Tourism Industry and Its Impact on 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Bridging the Scholar-Practitioner Gap in Human Resources 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Handbook of Research on In-Country Determinants and Impli 【全球购】进口原版图书,约5-8周到达国内后发出
¥2140
预订Digitalization and the Impacts of COVID-19 on the Aviation 【全球购】进口原版图书,约5-8周到达国内后发出
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预订Transforming Human Resource Functions With Automation [ISB 【全球购】进口原版图书,约5-8周到达国内后发出
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预订Encyclopedia of E-Commerce Development, Implementation, an 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Cases on Performance Measurement and Productivity Improve 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Handbook of Research on Mobile Marketing Managent [ISBN:9 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Management and Strategies for Digital Enterprise Transfo 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799850151 Format 版本 精装 Pages Number 页数 443页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2021-04-02 Language 语种 英语 Book Contents 内容简介 From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation.The Handbook of Research on Management and Strategies for Digital Enterp
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【预订】Relating Information Culture to Information Policies and 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799843153 Author 作者 Denise A. D. Bedford Format 版本 精装 Pages Number 页数 314页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-07-31 Product Dimensions 商品尺寸 10 x 7 x 0.7 cm Shipping Weight 商品重量 1760g Language 语种 英语 Book Contents 内容简介 Business and information managers have struggled to meet several challenges in aligning information strategies and business cultures. The consequences of a misalignment or misfit of strategy and culture are well known in business literature, and better guidance on how to better align strategy and culture is needed. This means expanding the puzzle to align business and information cultures, align business and information strategies, and ensuring that there is a good ongoing fit between information cultures and business strategies. It also means that awareness of the in
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【预订】Strategic Approaches for Conflict Resolution in Organiza 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799817277 Author 作者 Siddhartha Bhattacharyya Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2019-11-22 Language 语种 英语 Book Contents 内容简介 Disputes between peers as well as between supervisors-subordinates happen numerous times a week in the corporate environment. Although the win-win concept is the ideal orientation, the notion that there can only be one winner is constantly being reinforced in some cultures. This kind of mentality can be destructive when communicating with different cultural groups by creating barriers in negotiation, resolution, and compromise; it can also lead the "loser" to feel mediocre. When the win-win orientation is absent in negotiation, different responses to conflict may be observed. Strategic Approaches for Conflict Resolution in Organizations: Emerging Res
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【预订】Industrial and Managerial Solutions for Tourism Enterpri 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799830306 Author 作者 Atilla Akbaba Volkan Alt?nta? Format 版本 精装 Pages Number 页数 336页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-02-07 Language 语种 英语 Book Contents 内容简介 The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success. Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highligh
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【预订】Digital Innovations for Customer Engagement, Management, 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799851714 Format 版本 精装 Pages Number 页数 278页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-06-12 Product Dimensions 商品尺寸 11 x 8.5 x 0.6 cm Shipping Weight 商品重量 2160g Language 语种 英语 Book Contents 内容简介 Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, M
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【预订】Micro-Entrepreneurship and Micro-Enterprise Development 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522585152 Author 作者 Abdullah Al Mamun Format 版本 平装-胶订 Pages Number 页数 240页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2019-12-06 Language 语种 英语 Book Contents 内容简介 Developing nations currently utilize various methods and practices used in most entrepreneurial activities. Manipulating these processes to work in a categorically low-income area, however, can be challenging. Micro-Entrepreneurship and Micro-Enterprise Development in Malaysia: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of entrepreneurial promotional programs and applications within global economics. Featuring coverage on a broad range of topics such as emerging economics, organizational development, and gender diversity, this book is ideally designed for entrepreneurs, policymakers, govern
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【预订】Handbook of Research on Trends in Product Design and Dev 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781615206179 Author 作者 Arlindo Silva Format 版本 精装 Pages Number 页数 608页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2010-07-31 Product Dimensions 商品尺寸 27.9 x 21.6 x 3.3 cm Shipping Weight 商品重量 1.7 kg Language 语种 其它(含多语) Book Contents 内容简介 Product design and development (PDD) is an area of increasing importance to industrial competitiveness. In a global market, the competitive advantage of companies lies not only in mastering existing processes and methodologies, but also on their ability to pursue different directions, providing increased value to their customers.The Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives provides a snapshot of the current issues, trends, challenges, and future perspectives of product design and deve
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【预订】Leadership Perspectives on Effective Intergenerational C 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781668461402 Author 作者 Fatma Ince Format 版本 精装 Pages Number 页数 320页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2022-12-16 Language 语种 其它(含多语) Book Contents 内容简介 Rapid developments are taking place within society and organizations. They demand a flexible, responsive, and competent workforce. Demographic shifts and the increasing shortfall of young workers have resulted in increasing demand for the intergenerational workplace. Retaining multicultural workers is practiced in some countries to make use of their rich expertise. Experienced older workers are no longer seen as a burden to the economy. On the contrary, practices such as senior entrepreneurship are also popular. Similarly, while technological development and differences among employees are discussed in leadership issues, diversity is also included.Leadersh
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【预订】Dynamic Models for Knowledge-Driven Organizations 978146 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466624856 Author 作者 Murray E. Jennex Format 版本 精装 Pages Number 页数 312页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2012-11-30 Product Dimensions 商品尺寸 28.7 x 21.8 x 2.8 cm Shipping Weight 商品重量 1.3 kg Language 语种 其它(含多语) Book Contents 内容简介 Since knowledge systems and knowledge management programs are put in place to monitor workers in the performance of their jobs; knowledge is, therefore, an essential component in the achievement of goals and production of economic benefit of an organization.Dynamic Models for Knowledge-Driven Organizations presents a widespread collection of research on the understanding of the managerial, technical and human issues associated with the use of knowledge in organizations while bearing in mind the design, development, and maintenance of useful knowledge
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预订 Multidisciplinary Approaches to Crowdfunding Platforms (A 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Implications for Entrepreneurship and Enterprise Developm 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 International Perspectives on Socio-Economic Development 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Challenges and Opportunities of Corporate Governance Tran 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Dynamic Strategic Thinking for Improved Competitiveness a 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Cases on Human Performance Improvement Technologies [ISBN 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Leadership Strategies for Global Supply Chain Management 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799828686 Author 作者 Ashish Dwivedi Format 版本 平装-胶订 Pages Number 页数 315页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-05-22 Language 语种 英语 Book Contents 内容简介 In recent decades, the rapid expansion of trade and investment among developing countries has resulted in a scenario wherein firms from developing countries account for an increasing share of capital, goods, and wealth in the global economy. Industry leaders from developing countries have observed that firms in developing countries need to identify and develop key supply chain capabilities in order to succeed in emerging markets. It is argued that customers in emerging markets are likely to have different needs and supply chain expectations as compared to customers in developed economies. Reaching into these emerging markets, understanding the customer diversi
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【预订】Leadership Strategies for Global Supply Chain Management 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799828679 Author 作者 Ashish Dwivedi Format 版本 精装 Pages Number 页数 333页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-05-22 Language 语种 英语 Book Contents 内容简介 In recent decades, the rapid expansion of trade and investment among developing countries has resulted in a scenario wherein firms from developing countries account for an increasing share of capital, goods, and wealth in the global economy. Industry leaders from developing countries have observed that firms in developing countries need to identify and develop key supply chain capabilities in order to succeed in emerging markets. It is argued that customers in emerging markets are likely to have different needs and supply chain expectations as compared to customers in developed economies. Reaching into these emerging markets, understanding the customer diversity, and
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【预订】Cases on Tour Guide Practices for Alternative Tourism 97 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781799837268 Format 版本 平装-胶订 Pages Number 页数 376页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-06-19 Product Dimensions 商品尺寸 11 x 8.5 x 0.7 cm Shipping Weight 商品重量 1920g Language 语种 英语 Book Contents 内容简介 Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism
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预订 Knowledge Management for Competitive Advantage During Eco 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Theories, Practices, and Cases of Illicit Money and Finan 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Leadership and Followership in an Organizational Change C 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Modernization and Accountability in the Social Economy Se 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Handbook of Research on Internationalization of Entrepren 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Strategic Management of Sustainable Manufacturing Operat 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522503507 Author 作者 Rameshwar Dubey Format 版本 精装 Pages Number 页数 419页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2016-11-05 Language 语种 英语 Book Contents 内容简介 As companies and organizations continue to grow economically, it has become pertinent to also implement business and management practices that help relieve environmental and social stressors created by manufacturing processes.Strategic Management of Sustainable Manufacturing Operations features an inclusive overview of various management practices that contribute to the sustainability efforts of an organization. Highlighting successful techniques being implemented and utilized by different companies, this publication is an essential reference source for researchers, academics, consultants, policy makers, and practitioners interested in sustainable performance measur
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预订 Handbook of Research on Holistic Optimization Techniques 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Engaging Consumers through Branded Entertainment and Conv 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Bridging Microeconomics and Macroeconomics and the Effect 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Strategic Optimization of Medium-Sized Enterprises in th 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522557845 Author 作者 Milan Vemi? Format 版本 精装 Pages Number 页数 386页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-07-30 Language 语种 英语 Book Contents 内容简介 To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business man
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海外直订Lean Six Sigma for Optimal System Performance in Manufac
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【预订】Branding and Sustainable Competitive Advantage: Building 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781613501719 Author 作者 Avinash Kapoor Format 版本 精装 Pages Number 页数 294页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2011-09-30 Product Dimensions 商品尺寸 27.9 x 21.6 x 1.8 cm Shipping Weight 商品重量 1 kg Language 语种 其它(含多语) Book Contents 内容简介 Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot.Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the im
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