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Product Details 基本信息 ISBN-13 书号 9780198703655 Author 作者 Percy Larry Format 版本 平装-胶订 Pages Number 页数 456页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2016-05-05 Language 语种 英语 Book Contents 内容简介 Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager’s perspective, in the development of an effective communication plan.
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