Blue Ocean Strategy: How to Create Uncontested Market Space
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作者简介; W.Chan Kim is The Boston Consulting Group Bruce D.Henderson Chair Professor of Stategy and International Management at INSEAD. Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.For more information about this book.
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作者简介; W.Chan Kim is The Boston Consulting Group Bruce D.Henderson ChairProfessor of Stategy and International Management at INSEAD. Renee Mauborgne is The INSEAD Distinguished Fellow and a professorof strategy and management.For more information about thisbook. 中文版《蓝海战略》请点击
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Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge compa
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Blue Ocean Strategy: How to Create Uncontested Market Space
Product Details 基本信息 ISBN-13 书号 9781591396192 Author 作者 Kim, W. Chan Pages Number 页数 256页 Publisher 出版社 Harvard Business SchoolPress Publication Date 出版日期 2005年02月01日 Product Dimensions 商品尺寸 22.9x15.2x15.2 cm Shipping Weight 商品重量 512g Language 语种 ENG Book Contents 内容简介 A landmark work that upends traditional thinking about strategy,and charts a new path to capture new market space that is ripe forgrowth. About the Author 作者简介 暂缺
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Product Details 基本信息 ISBN-13 书号 9781647821326 Author 作者 W. Chan Kim Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Harvard Business Review Press Publication Date 出版日期 2023-05-02 Product Dimensions 商品尺寸 155x234mm Language 语种 其它(含多语) Book Contents 内容简介 Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation.Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and growWith three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow—nondisru
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