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Product Details 基本信息 ISBN-13 书号 9781439172933 Author 作者 Sheth, Jagdish(作者) Format 版本 平装-胶订 Pages Number 页数 277页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.6 cm Shipping Weight 商品重量 940g Language 语种 英语 Book Contents 内容简介 Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: "McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb " Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth
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