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Product Details 基本信息 ISBN-13 书号 9783319869209 Author 作者 Dennis W. Tafoya Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-18 Language 语种 英语 Book Contents 内容简介 This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. ?Brand trauma puts an organization’s credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis’ poor management reassess their relationship with the organization. ?The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo’s treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. ?The author discusses both organizational and brand trauma with m
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Product Details 基本信息 ISBN-13 书号 9784814004751 Author 作者 HERIBERTO RUIZ TAFOYA∥〔著〕 Format 版本 平装-胶订 Pages Number 页数 418p页 Publisher 出版社 *东贩 Publication Date 出版日期 2023-01-01 Product Dimensions 商品尺寸 23cm Language 语种 其它(含多语)
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Product Details 基本信息 ISBN-13 书号 9783030370732 Author 作者 Dennis W. Tafoya Format 版本 精装 Pages Number 页数 286页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-05-12 Language 语种 英语 Book Contents 内容简介 This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders. Using existing systems theory blended with innovative use of wave, epidemiological, immunological and psycho-social theories, the author discusses ways to understand the effects of different types of crises while showing how to document and/or quantitatively measure those effects. The book offers new models illustrating how events trigger crises and how they subsequently morph into catastrophes and disasters. Using theories and tools tested in organizational settings to identify contributors to a traumatic event, this book
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Product Details 基本信息 ISBN-13 书号 9783319607252 Author 作者 Tafoya Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-09-08 Shipping Weight 商品重量 483g Language 语种 英语 Book Contents 内容简介 This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. ?Brand trauma puts an organization’s credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis’ poor management reassess their relationship with the organization. ?The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo’s treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. ?The author discusses both organizational
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Product Details 基本信息 ISBN-13 书号 9798873620340 Author 作者 Tafoya Format 版本 平装-胶订 Pages Number 页数 128页 Publisher 出版社 Independently Published Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 11.00 x 8.50 x 0.27 Shipping Weight 商品重量 0.69磅 Language 语种 其它(含多语)
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【预订】Healthcare Leadership in Times of Crisis 9783030759643 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030759643 Author 作者 Tafoya Dennis W. Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-07-08 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.50 Shipping Weight 商品重量 0.87 Language 语种 其它(含多语) Book Contents 内容简介 This book addressesThe challengesThT heaThcare organizTionsexperiencewhen TtemTingTo manageThe emergence ofTroublesome eveTs or crises. T illuTrTes how experiences gained from eveT and crisis coTainmeT effoTs can bTter prepareThese organizTionsTo preveT and/or manage Ther crisesThey may experience. Using a model oTliningThe relTionship bTween a mismanaged eveT andTheTriggering of a crisis,The aThor definesThe role ofThe leadership in heaThcare organizTions when developing, launching, and managing plans and programsTo deal wThThese dangerous challenges brougT on
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