作者简介:Avinash K. Dixit is John J.F. Sherrerd University Professor of Economics at Princeton University, where he offers his popular freshman course in game theory. He is among the world’s leading economists, having made fundamental contributions in several major fields, including Game Theory. He is world famous. He is the author of many books, including Thinking Strategically (Norton, 1991), Investment Under Uncertainty (Princeton UP, 1994), and The Art of Strategy (Norton, 2009).^Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.
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导语_点评_推荐词
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本书的组织结构遵循了营销调研过程的逻辑性。作者从探讨营销调研的范围入手,提供了问题确定及整个营销调研过程的概要。接下来是对全球信息系统和互联网的讨论,包括数据收集的许多*的信息技术和方法。接着,对探索性调研及二手数据的收集的需要进行了解释。然后讨论了原始数据收集的调研设计、调查、观察调研以及实验。接下来是对于测量和问卷的实用性解释,并检验了抽样设计和样本容量。*后,解释了基本数据分析,并说明了高级数据分析的概念性概要。本书适合市场营销专业师生、MBA学生及企业高级管理人员用作教材或参考读物。
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本书在认可卓越领导五种习惯行为的重大作用基础上,阐述了五种习惯行为在实际工作中如何落实的问题。
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The Art of Strategy: A Game Theorist's Guide to Success in B
It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!" John Burns, The Times Higher Education "Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time.
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景观设计学——场地规划与设计手册(原著第5版) 中国建筑工业出版社 新华书店正版,关注店铺成为会员可享店铺专属优惠,团购客户请咨询在线客服!
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Product Details 基本信息 ISBN-13 书号 9783540532033 Author 作者 Fisher Barry A. J.(Contribution by) Format 版本 精装 Pages Number 页数 196页 Publisher 出版社 Springer Publication Date 出版日期 1991-04-01 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.50 Shipping Weight 商品重量 1.00 Language 语种 其它(含多语) Book Contents 内容简介 The series edited by prominent forensic scientists, provides a state of the art overview of current knowledge in forensic sciences by reviewing the progress in this rapidly growing field. Every volume gives a balanced view on various aspects of this science. It is the believe of the editors that every forensic worker should be informed about all branches of his science even if he may very well be specialised in one or few of them.978354053204000772 hnlichkeiten in der Physik" will miteinander verwandte Ph{nomene aus Mechanik, Ak
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Product Details 基本信息 ISBN-13 书号 9780821415856 Author 作者 Barry J Faulk Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Ohio University Press Publication Date 出版日期 2004-10-19 Product Dimensions 商品尺寸 23.6 x 15.9 x 2.1 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它(含多语) Book Contents 内容简介 The late-Victorian discovery of the music hall by English intellectuals marks a crucial moment in the history of popular culture. "Music Hall and Modernity" demonstrates how such pioneering cultural critics as Arthur Symons and Elizabeth Robins Pennell used the music hall to secure and promote their professional identity as guardians of taste and national welfare. These social arbiters were, at the same time, devotees of the spontaneous culture of "the people." In examining fiction from Walter Besant, Hall Caine, and Henry
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景观设计学——场地规划与设计手册(原著第5版) (美)巴里·W·斯塔克(Barry W. Starke),(美)约翰·O
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Product Details 基本信息 ISBN-13 书号 9781615374090 Author 作者 John J. Barry Format 版本 平装-胶订 Pages Number 页数 277页 Publisher 出版社 American Psychiatric Association Publishing (APAP) Publication Date 出版日期 2022-12-30 Product Dimensions 商品尺寸 113x206mm Language 语种 其它(含多语) Book Contents 内容简介 This third edition combines all of the scientific rigor of its predecessors with a renewed emphasis on kind, empathetic care. It has been updated to account for the development of new techniques in brain imaging; improvement in electrophysiological met
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