预订 Market Response Models: Econometric and Time Series Analy 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Market Response Models 9781402073687 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781402073687 Author 作者 Hanssens Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Springer US Publication Date 出版日期 2003-01-31 Product Dimensions 商品尺寸 22.5 x 15.6 x 2.8 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它(含多语) Book Contents 内容简介 From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s no
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【预订】Long-Term Impact of Marketing 9789813229792 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789813229792 Author 作者 HANSSENS DOMINIQUE M Format 版本 精装 Pages Number 页数 310页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2018-04-09 Language 语种 英语 Book Contents 内容简介 Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.Key Features: o Summarizes general topics of inferring long-term marketing impact on business performance from real-world datao Presents time-series analyt
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预订 Market Response Models: Econometric and Time Series Analy 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Market Response Models: Econometric and Time Series Analy 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Market Response Models: Econometric and Time Series 美国库房发货,通常付款后3-5周到货!
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