【预售 按需印刷】Reasserting the Disney Brand in the Streaming Era 北京直发,付款后10日内发货
A Critical Examination of Disney+
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海外直订Reasserting the Disney Brand in the Streaming Era: A Cri
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【预订】Hollywood Gamers 9780253222312 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780253222312 Author 作者 Robert Alan Brookey Format 版本 平装-胶订 Pages Number 页数 x, 174 p.页 Publisher 出版社 Indiana University Press Publication Date 出版日期 2010-08-26 Product Dimensions 商品尺寸 8.66 x 6.54 x 0.54 Shipping Weight 商品重量 0.55 Language 语种 其它(含多语) Book Contents 内容简介 For years, major film studios have licensed products related to their most popular films; video game spin-offs have become an important part of these licensing practices. Where blockbuster films are concerned, the video game release has become the rule rather than the exception. In Hollywood Gamers, Robert Alan Brookey explores the business conditions and technological developments that have facilitated the convergence of the film and video game industries. Brookey treats video games as rhetorical texts and critically examines several games
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【预订】Hollywood Gamers: Digital Convergence in the Film and Vi 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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按需印刷TF Reasserting the Disney Brand in the Streaming Era 预订,预计下单后4-6周左右发货
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【预订】Reasserting the Disney Brand in the Streaming Era 978103 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032422350 Author 作者 Robert Alan Brookey Format 版本 精装 Pages Number 页数 140页 Publisher 出版社 Routledge Publication Date 出版日期 2023-04-07 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.86 Language 语种 其它(含多语) Book Contents 内容简介 Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the o
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