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图书信息 书号: 9783319428864 作者: Manfred Reichert 装帧: 平装-胶订 页数: 596页 出版社: Springer International Publishing 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2016-07-26 重量: 908g 语种: 其它(含多语)
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图书信息 书号: 9783319257464 作者: Manfred A Jeusfeld 装帧: 平装-胶订 页数: 360页 出版社: Springer International Publishing 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2015-12-15 重量: 454g 语种: 其它(含多语) 内容简介 This book constitutes the refereed proceedin
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Product Details 基本信息 ISBN-13 书号 9783658441708 Author 作者 Manfred Bruhn Format 版本 精装 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2024-04-21 Language 语种 其它(含多语) Book Contents 内容简介 This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms of sports sponsorship. Building on this, the situation analysis, target definition, target group planning, strategic orientation, budgeting, selection of sponsorships, integration into the communication and sponsorship mix, design of sponsorships, success control, legal aspects, services of spo
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图书信息 书号: 9781848822412 作者: Manfred Knebusch 装帧: 精装 页数: 192页 出版社: Springer London 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2010-09-14 重量: 454g 语种: 其它(含多语) 内容简介 A Mathematician Said Who Can Quote Me a Theorem that's True? For the one
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Product Details 基本信息 ISBN-13 书号 9781681989815 Author 作者 Manfred Baumgartner Format 版本 平装-胶订 Pages Number 页数 336页 Publisher 出版社 IPS-Rocky Nook Publication Date 出版日期 2022-10-11 Product Dimensions 商品尺寸 18.8x2.03x23.11cm Shipping Weight 商品重量 557.92 g Language 语种 其它(含多语) Book Contents 内容简介 Test automation is an essential tool in today’s software development environments. It increases testing efficiency and makes test procedures reliably repeatable.This book provides a complete overview of how to design test automation processes and integrate them into your organization or existing projects. It details functional and technical strategies and goes into detail on the relevant concepts and best practices. The book’s main focus is on functional system testing.Topics covered: - An introduction to test automation- Objectives and success facto
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【预订】Sports Marketing 9783658391218 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658391218 Author 作者 Manfred Bruhn Format 版本 平装-胶订 Pages Number 页数 85页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-11-11 Language 语种 其它(含多语) Book Contents 内容简介 This book provides the basic knowledge (’basics’) for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different mani
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Product Details 基本信息 ISBN-13 书号 9783540738640 Author 作者 Manfred Stamm Format 版本 精装 Pages Number 页数 324页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2008-02-21 Language 语种 英语 Book Contents 内容简介 In what is an extremely practical and applicable new work, experts provide concise explanations, with examples and illustrations, of the key techniques in this important field. In each case, after basic principles have been reviewed, applications of the experimental techniques are discussed and illustrated with specific examples. Scientists and engineers in research and development will benefit from an application-oriented book that helps them to find solutions to both fundamental and applied problems. They will know that the s
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图书信息 书号: 9783540209720 作者: Wolfram-Manfred Lippe 装帧: 平装-胶订 页数: 557页 出版社: Springer 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2005-09-07 重量: 908g 语种: 德语 内容简介 Neuronale Netze sind parallele datenverarbeitende Strukturen, die sich selbst ver
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