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Fundamentals Of Photonics, Second Edition(ISBN=9780471358329
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Khalid Saleh和Ayat Shukairy所著的《网站转换率优化之道》提供了一些切实可行的建议,比如如何说服访问者作出购买决定,如何避免用户因信息过量或导航繁琐而离开网站等。 不论你是在设计或营销大型电子商务网站,还是在管理中小型在线业务,都可以从本书学会怎样使用市场营销原则、设计方法、可用性原则和分析数据来持续提升网站的转换率。 作者帮助过众多公司吸引在线顾客,有着丰富的实战经验,在书中细致讨论了从访问页面到完成支付的在线营销全过程。 应用本书介绍的各种技巧,读者就能够将成功的营销手段与某个细分市场的特定需求结合起来,轻而易举地提升网站转换率。
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