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Product Details 基本信息 ISBN-13 书号 9781529768725 Author 作者 Gokhan Yildirim and Raoul Kübler Format 版本 平装-胶订 Pages Number 页数 392页 Publisher 出版社 Sage Publication Date 出版日期 2023-08-08 Language 语种 其它(含多语) Book Contents 内容简介 Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports stud
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Product Details 基本信息 ISBN-13 书号 9781839682667 Author 作者 Ertan Yildirim Format 版本 精装 Publisher 出版社 Intech Publication Date 出版日期 2021-10-20 Language 语种 其它(含多语) Book Contents 内容简介 The root is an organ that generally grows into the soil in developed plants that have adapted to terrestrial life but rarely is found above the ground. The roots have channels to transport nutrients and water to the stem and leaves. Studies on roots will provide opportunities to develop food security and environmental sustainability. This book explains root-soil interactions, ethnobotanical use of roots, secondary metabolite production, and soil resource acquisition from agricultural and ecological perspectives.
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