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Product Details 基本信息 ISBN-13 书号 9780749477158 Author 作者 Mike Grigsby Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Kogan Page Publication Date 出版日期 2016-10-03 Product Dimensions 商品尺寸 234x156 Shipping Weight 商品重量 0.82 pound Language 语种 其它(含多语) Book Contents 内容简介 provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down ta
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