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Product Details 基本信息 ISBN-13 书号 9781799880035 Author 作者 Jose Ramon Saura Format 版本 精装 Pages Number 页数 315页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2021-06-25 Language 语种 英语 Book Contents 内容简介 In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital e
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