数字营销:战略、实施与实践(第7版) 国外优秀的数字营销教材,既有相关的理论知识,又收录了大量的实际案例。有配套的图书支持网站,资源丰富。
本书是英国在线出版商和分析公司Smart Insights的首席执行官戴夫?查菲和BBC学术顾问菲奥纳?埃利斯 查德威克合作撰写的数字营销教材,既有相关的理论知识,又收录了大量的实际案例。作者从数字技术是如何改变营销活动的谈起,从微观环境和宏观环境两方面分析了在线市场,并着重介绍了数字营销战略的开发以及数字营销的实施和实践。本书不仅适合用作高等院校相关专业的教材,而且适合营销人员作为参考书。
¥61.50定价:¥79.00 (7.79折)
医学细胞生物学 MEDICAL CELL BIOLOGY(英文原版改编版)(留学生与双语教学用)
Cell Biology is the most taught basic science course in medical school as it is one of the most rapidly developing subjects in science. Cell biology overlaps with molecular biology, histology, pathology, cancer biology, neuroscience, and many other major related disciplines. Having an up-to-date Cell Biology textbook that covers many functional aspects is essential for medical students to cross the bridge between basic sciences and clinical courses. This textbook was edited and modified from Medical Cell Biology, Steven R. Goodman ed., Elsevier, 2008. The first several chapters serve as comprehensive introductions into organelle structure, functions and gene expression. The second half of this book details many topics in medical science, including cell signaling pathways, cell cycle, programmed cell death, and cancer. New technologies such as atomic force microscopy, proteomics, and gene therapy are also covered.
¥74.90定价:¥99.80 (7.51折)