【预订】Brand Love 9781398611276 国外库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9781398611276 Author 作者 Lydia Michael Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-07-03 Language 语种 其它（含多语） Book Contents 内容简介 The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it’s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on

¥263.00

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Lydia Michael /2023-07-03 /Kogan Page