【预订】Strategic Public Relations Leadership 9781032028019 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032028019 Author 作者 Anne Gregory and Paul Willis Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 Routledge Publication Date 出版日期 2022-07-22 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribu
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【预订】Strategic Public Relations Writing 9781032163871 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032163871 Author 作者 Eggensperger Jim Format 版本 平装-胶订 Pages Number 页数 232页 Publisher 出版社 Routledge Publication Date 出版日期 2022-06-28 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它（含多语） Book Contents 内容简介 Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.; The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging
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【预订】Strategic Public Relations Writing 9781032157313 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032157313 Author 作者 Eggensperger Jim Format 版本 精装 Pages Number 页数 232页 Publisher 出版社 Routledge Publication Date 出版日期 2022-06-28 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它（含多语） Book Contents 内容简介 Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.; The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from s
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【预订】Strategic Public Relations Leadership 9780415667951 美国库房发货，通常付款后3-5周到货！
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【预订】Strategic Public Relations Leadership 9781032027999 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032027999 Author 作者 Anne Gregory and Paul Willis Format 版本 精装 Pages Number 页数 224页 Publisher 出版社 Routledge Publication Date 出版日期 2022-07-22 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to
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预订 Strategic Public Relations Leadership [ISBN:9780415667951 【全球购】进口原版图书，一般5-8周左右到国内后发出
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【预订】Public Relations and Strategic Communication 97801903046 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190304607 Author 作者 Sutherland Karen Format 版本 平装-胶订 Pages Number 页数 416页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2019-11-20 Language 语种 英语 Book Contents 内容简介 Public Relations and Strategic Communication provides a comprehensive introduction into public relations and the building blocks of strategic communication that support its practice. It questions conventional methods and approaches public relations as a media-centered, people-focused, transcultural, and transnational effort, integrating traditional and social media throughout. This text explores the theories of public relations and asks students to apply them to real and contemporary scenarios so they can experience how the theories will function in real life. These practical elements will prompt students to take a proactive approach to their studies, providi
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【预订】Strategic Planning for Public Relations 9781032391168 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032391168 Author 作者 Silverman Format 版本 平装-胶订 Pages Number 页数 510页 Publisher 出版社 Routledge Publication Date 出版日期 2024-03-14 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Shipping Weight 商品重量 2.11磅 Language 语种 其它（含多语） Book Contents 内容简介 The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step,
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【预订】Strategic Planning for Public Relations 9781032391175 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032391175 Author 作者 Silverman Format 版本 精装 Pages Number 页数 510页 Publisher 出版社 Routledge Publication Date 出版日期 2024-03-14 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Shipping Weight 商品重量 2.59磅 Language 语种 其它（含多语） Book Contents 内容简介 The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new r
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