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Product Details 基本信息 ISBN-13 书号 9780367859527 Author 作者 Mark W. Johnston and Greg W. Marshall Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-08-02 Shipping Weight 商品重量 3.29 Language 语种 其它（含多语） Book Contents 内容简介 Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sal
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Product Details 基本信息 ISBN-13 书号 9781138951723 Author 作者 Mark W. Johnston and Greg W. Marshall Format 版本 平装-胶订 Pages Number 页数 494页 Publisher 出版社 Routledge Publication Date 出版日期 2016-05-05 Language 语种 英语 Book Contents 内容简介 In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall strengthen the focus on managing the modern tools of selling, solidifying the text’s place as a contemporary classic, fully updated for modern sales management practice. Features include breakout questions, leadership challenge assignments and mini-cases, Leadership, Innovation, and Technology boxes, new Ethical Moment boxes, a companion website, and more.
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【预订】Sales Force Management: Leadership, Innovation, Technolo 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367682538 Author 作者 Mark W. Johnston (Rollins College USA) Format 版本 平装-胶订 Pages Number 页数 470页 Publisher 出版社 Taylor & Francis Ltd Publication Date 出版日期 2021-09-01 Language 语种 其它（含多语） Book Contents 内容简介 In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source.
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Product Details 基本信息 ISBN-13 书号 9780367435172 Author 作者 Mark W. Johnston and Greg W. Marshall Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-08-02 Shipping Weight 商品重量 2.62 Language 语种 其它（含多语） Book Contents 内容简介 Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (w
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Product Details 基本信息 ISBN-13 书号 9780367682064 Author 作者 Mark W. Johnston and Greg W. Marshall Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-12-08 Product Dimensions 商品尺寸 280 x 210 mm (8.25 x 11) Shipping Weight 商品重量 1.08 Language 语种 其它（含多语） Book Contents 内容简介 In this 13th edition ofSales Force Management , Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration.By identifying recent trends and applications,Sales Force Managementcombines real-world sales management best practices with
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