【预售 按需印刷】International Marketing Planning - An Ana
¥173.40
【预订】International Marketing of Higher Education 978113754290 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137542908 Author 作者 Terry Wu Whitby ON Canada Format 版本 精装 Pages Number 页数 262页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2016-09-16 Shipping Weight 商品重量 493g Language 语种 英语 Book Contents 内容简介 This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic s
¥1310
【预订】International Marketing Strategy: The Country of Origin 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783030335878 Author 作者 Pegan Format 版本 精装 Pages Number 页数 188页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2020-01-19 Language 语种 英语 Book Contents 内容简介 Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the ’country of origin’. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry mode
¥851.00
【预订】International Marketing 美国库房发货，通常付款后3-5周到货！
¥988.00
【预售 按需印刷】International Marketing HandBook
¥486.20
【预订】International Marketing Standardization & Impact of 美国库房发货，通常付款后3-5周到货！
¥992.00
【预订】International Marketing - Consuming Globally 美国库房发货，通常付款后3-5周到货！
¥986.00
【预订】International Marketing in the Network Economy: A 美国库房发货，通常付款后3-5周到货！
¥655.00
【预订】International Marketing and Purchasing: From 美国库房发货，通常付款后3-5周到货！
¥2947
【预订】International Marketing Research: Opportunities and 美国库房发货，通常付款后3-5周到货！
¥2382
【预订】International Marketing Management 美国库房发货，通常付款后3-5周到货！
¥353.00
【预售 按需印刷】International Marketing
¥843.20
【预售按需印刷】International Marketing & Finance
¥856.80
【预售 按需印刷】International marketing strategy for Ghan
¥694.45
【预订】International Marketing 9781403900685 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781403900685 Author 作者 Ogenyi Omar Format 版本 平装-胶订 Pages Number 页数 544页 Publication Date 出版日期 2008-11-18 Shipping Weight 商品重量 1039g Language 语种 英语 Book Contents 内容简介 This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. "International Marketing" extends the range and depth of existing materials studied by undergraduate students by introducing specific chapters on Internet Marketin
¥794.00
【预售 按需印刷】International Marketing Research
¥1755.25
【预订】International Marketing Strategy 9783030335908 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783030335908 Author 作者 Pegan Giovanna Format 版本 平装-胶订 Pages Number 页数 188页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2020-12-06 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.4 cm Shipping Weight 商品重量 640g Language 语种 其它（含多语） Book Contents 内容简介 Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the ’country of origin’. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets.
¥608.00
【预订】International marketing in times of sustainability and d 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783110772227 Author 作者 Graf Format 版本 平装-胶订 Pages Number 页数 275页 Publisher 出版社 Walter de Gruyter Publication Date 出版日期 2023-03-20 Language 语种 其它（含多语） Book Contents 内容简介 Given today’s challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today’s international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world exa
¥425.00
【预订】International Marketing: Strategy and Theory 97804157726 美国库房发货，通常付款后3-5周到货！
¥979.00
【预订】International Marketing 9780073529943 美国库房发货，通常付款后3-5周到货！
¥717.00
【预订】International Marketing and Purchasing: A Survey Among M 美国库房发货，通常付款后3-5周到货！
¥1966
【预订】International Marketing and Purchasing: A Survey Among M 美国库房发货，通常付款后3-5周到货！
¥1966
【预售 按需印刷】INTERNATIONAL MARKETING PLAN FOR SANONO E 北京发货，付款后10天内发货
¥863.00
【预售 按需印刷】International Marketing Report 北京发货，付款后10天内发货
¥272.00
预订International Marketing Data & Statistics 预订，预计下单后2-3周左右发货！
¥595.00
预订International Marketing Strategy: Analysis, Development an 预订，预计下单后3-6周左右发货！
¥1012
预订International Marketing, 5e 预订，预计下单后3-6周左右发货！
¥920.00
预订 International Marketing [ISBN:9780357445129] 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥1556
预订 International Marketing Research 国外库房发货，通常付款后3-5周到货
¥1048
预订 International Marketing Data and Statistics [ISBN:9781842 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥5310
3-6周达 International Marketing in the Network Economy: A Know 【全球购】进口原版图书，一般3-6周左右到国内后发出
¥507.00
【预售 按需印刷】An international marketing strategy for B
¥157.25
预订 International Marketing Strategy: The Country of Origin E 【全球购】进口原版图书，预计3-6周左右到国内
¥513.00
预订 International Marketing in the Fast Changing World [ISBN: 【全球购】进口原版图书，一般5-8周左右到国内
¥2229
预订 International Marketing (RLE International Business) 预订商品
¥648.00
海外直订International Marketing 国际营销
¥1769
海外直订International Marketing Strategy: The Country of Origin
¥777.00
预订 International Marketing: Strategy development and impleme 【全球购】进口原版图书，一般5-8周左右到国内
¥479.00
预订 International Marketing and Export Management 预订，预计下单后3-4周左右发货！
¥1141
预订 International Marketing: Modern and Classic Papers 国际营销, 国外库房发货，通常付款后3-5周到货
¥12553
预订 International Marketing & Finance 国际市场营销与财务: 978365964537 国外库房发货，通常付款后3-5周到货
¥848.00
预订 International Marketing (RLE International Business) 预订商品
¥648.00
预订 International Marketing of Higher Education [ISBN:9781137 【全球购】进口原版图书，约3-6周到达国内后发出
¥1212
预订 International Marketing: Winning in the New Global Econom 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥1650
按需印刷International Marketing in the Fast Changing World 预订，预计下单后2-3周左右发货！
¥2341
按需印刷International Marketing Research 预订，预计下单后2-3周左右发货！
¥2065
按需印刷International Marketing. The Tesla Brand 预订，预计下单后2-3周左右发货！
¥204.00
按需印刷International Marketing. Analysis & Decision-Making 预订，预计下单后2-3周左右发货！
¥200.00
预订 International Marketing: Strategy Development and Impleme 【全球购】进口原版图书，一般5-8周左右到国内
¥1593
海外直订International Marketing (RLE International Busin... 国际市场
¥1592
预订 International Marketing [ISBN:9780195991185] 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥812.00
按需印刷International Marketing Planning - An Analysis of Burger 预订，预计下单后2-3周左右发货！
¥204.00
预订 International Marketing 预订，预计下单后3-4周左右发货！
¥797.00
预订 International Marketing Research: Opportunities and Chall 【全球购】进口原版图书，一般5-8周左右到国内
¥1887
预订 International Marketing [ISBN:9781133627517] 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥2162
3-6周达 International Marketing Strategy: The Country of Origi 【全球购】进口原版图书，预计3-6周左右到国内
¥726.00
海外直订International Marketing 国际营销
¥1615
海外直订International Marketing Management 国际营销管理
¥919.00
按需印刷International marketing entry strategy for the Red//Gree 预订，预计下单后2-3周左右发货！
¥176.00
预订 International Marketing Management: Strategies, Concepts 国外库房发货，通常付款后3-5周到货
¥592.00
