China CEO: Voices of Experience from 20 International Busine 书籍非全新 85-99成新，以实拍图为准发货，介意勿拍
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China CEO: Voices of Experience from 20 International Busine
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China CEO: Voices of Experience from 20 International Busine
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China CEO: Voices of Experience from 20 International Busine
Many managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option. So how can you ensure that your assignment in China is successful? Management Professor Fernandez and business journalist Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants. They discussed topics like managing in China, setting up local operations, adapting regional/global businesses to China, tackling the local market and living in China. But how do you report the results of 28 interviews? The easiest solution would be to present each interview as a separate chapter. However, Fernandez and Underwood wanted to understand the challenges facing international executives in China today. So they took the harder - but more useful - approach of analysing the interviews and then writing about the main underlying themes, quoting from the i
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