¥53.70
¥53.70
磁共振成像的腹部和骨盆：MRT Von Abdomn und Becken (德文)
¥887.30
¥658.80
¥504.90
¥154.10
作者简介： Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Professor Farris’ research has produced award-winning articles on retail power and measurement of advertising effects. He has published many marketing articles in publications such as the Harvard Business Review, Journal of Marketing, Journal of Retailing, and Marketing Science. Farris is currently working on methods for integrating and improving marketing metrics. He is author or co-author of several books, including Advertising Budgeting: A Report from the Field. Farris’ consulting clients range from Procter & Gamble, to Apple and IBM. Before moving to Virginia, he taught marketing at the Harvard Business School and also has worked in product management for Unilever, Germany and account management for the LINTAS advertising agency. He is a current and past board member for several U.S and international companies.
¥211.70
Boomer or Bust繁荣或萧条：退休、卫生、医疗和长期保健的财务指导
“Steve Weisman has the gift of conveying important information in simple language that is as entertaining to read as it is practical. Don’t read this book alone. Share it with your family.” –Alan Colmes, Syndicated radio talk show host and cohost of Hannity and Colmes on Fox News Channel “The author has written the one and only book that offers practical advice that, if followed, will ensure a secure retirement and not one left to chance.” –Robert Powell, Editor, Retirement Weekly and Co-Executive Producer, PBS’ More Than Money “This book is a perceptive, useful, and understandable analysis of key government, business, and personal issues concerning growing old in America. The author knows his stuff and conveys it. For our parents and us as baby boomers, he puts complex matters into language like a news story so that we can understand them.” –Robert Weiner, former Chief of Staff, U.S. House Aging Committee “From wills to trusts to medicare to social securit
¥106.70
¥118.50
金字塔地层的财富 The Fortune at the Bottom of the Pyramid:Eradicatin
作者简介： C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.
¥480.20
Developing Management Skills:International Version
¥670.50
Introduction to Operations and Supply Chain Management:Inter
¥644.90
Clueless In Marketing Communications从营销沟通新人到营销沟通高手
¥63.20
皮肤病放射学表现与相关情况：Radiological Findings in skin Diseases and Rel
¥797.60
十字路口的资本主义Capitalism at the Crossroads
作者介绍Stuart L. Hart Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise （CSE） at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program （CEMP） at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.
¥215.60
¥456.80
作者简介： Mr. Evans is a Vice President within the Office of the CTO at Unisys and is presently leading their Strategic Innovation Program. Prior to this position he was Vice President and General Manager of Worldwide Enterprise Security Initiatives within Unisys’ Strategic Program Office. In this role he focused on the strategy and coordination of enterprise security initiatives across Unisys’ holistic security portfolio including people, goods & assets, and information systems. Mr. Evans has nearly twenty years of experience in all aspects of solution delivery in a wide variety of industries. His clients have included 3M, Abbott Labs, American Airlines, American Family Insurance, AT&T, Atlantic Health System, Baylor, Best Buy, Boeing, BP Amoco, ChevronTexaco, Compaq, Conoco, First USA, Integris, Intel, Johnson & Johnson, Kodak, Major League Baseball, Nokia, Schering Plough, PetroCore, Providian, Sears, SunTrust Bank, Texaco, TSI (Verizon), US Army, Van Waters & Rogers and many others.
¥135.90
Ignited: Managers! Light Up Your Company and Career for More
¥278.40
¥567.50
袖珍地图集口腔疾病：Pocket Atlas of Oral Disease
¥679.70
公共部门的营销：改进性能的路标Marketing in the Public Sector:A Roadmap for
作者简介：PHILIP KOTLERis S.C. Johnson DistinguishedProfessor of International Marketing at Northwestern's Kellogg School of Management.Hailed as the "foremost expert on the strategicpractice of marketing," he is author ofMarketing Management, the field's definitivetextbook (now in its 12th Edition) and 34other books. He and Nancy Lee wrote SocialMarketing and Corporate Social Responsibility.He has consulted with several major companiesand has received eleven honorary degrees.
¥568.40
基于模式分类的胸病成像Diseases of the Chest: Imaging Diagnosis Based on
¥545.00
Writing the Successful Thesis and Dissertation写作成功的论文:进入会话
¥100.30
¥546.30
¥147.70
J. Robert Oppenheimerj.奥本海默:美国世纪
¥165.90
放射学正常表现图解手册：Normal Findings in Radiography
¥313.30
¥165.90
¥184.80
101种经济指标 Economic Indicators 101
作者简介：Bernard Baumohl is director of The Economic Outlook Group, a consulting firm that evaluates global economic trends and risks.He was an award-winning TIME magazine economics reporter for two decades and covered the domestic and international economy from TIME's NewYork and Washington bureaus.As an economist for European American Bank, he monitored and developed forecasts of U.S. economic activity. He also served as an analyst for the Council on Foreign Relations.A frequent guest on television and radio,he has lectured on economics and journalism at NewYork University and Duke University.A recipient of the John Hancock Award for Excellence in Financial Journalism, Baumohl has a master's degree in international affairs and economics from Columbia University.
¥215.60
局部解剖：Pocket Atlas of Sectional Anatomy
¥124.20
作者介绍：Arthur Rubinfeld Arthur Rubinfeld, the architect behind Starbucks' expansion, helped build Starbucks into one of the world's top brands. As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under his leadership, Starbucks grew from 100 stores to nearly 4,000 stores worldwide, and established innovative co-tenancy and co-branding relationships with companies ranging from Wells Fargo to Barnes and Noble. Starbucks' store development capabilities remain the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management. In 2002, Rubinfeld founded AIRVISION, now emerging as one of the world's leading developers of integrated brand positioning, strategic growth, retail design, and operations. Since its founding, the AIRVISION team has worked closely
¥195.00
如何做出明智的决策WHY GREAT LEADERS DON'T TAKE YES FOR AN ANSWER
作者简介： MICHAEL A.ROBERTO is a faculty member at the Harvard Business School.He teaches courses on general management,managerial decision making,and business strategy. Professor Roberto's research focuses on strategic decision-making processes and senior management teams.Recently,he has studied why catastrophic group or organizational failures happen,such as the Columbia space shuttle accident and the 1996 Mount Everest tragedy. Professor Roberto's work has been published in the Hanagement Review,and The Leadership Quarterly. He has taught in the leadership development programs at a number of organizations in cluding Morgan Stanley,Mars,The Home Depot,Novartis,and The World Bank.He has also consulted with organizations such as johnson & Johnson,Lockheed Martin,Corporate Executive Board,and The Advisory Board. Professor Roberto earned an M.B.A. with High Distinction and a doctorate from the Harvard Business School.While pursuing graduate studies at Harvard,he taught the introduc
¥211.70
Janson's History of Art-Janson艺术史:西方传统
¥684.10
Internetworking with TCP/IP,Vol 1
作者简介：Douglas Comer, Distinguished Professor of Computer Science at Purdue University, is an internationally recognized expert on computer networking, the TCP/IP protocols, and the Internet. The author of numerous refereed articles and textbooks, he is a pioneer in the development of curriculum and laboratories for research and education. A prolific author, Comer's popular books have been translated into 16 languages, and are used in computer science, engineering, and business departments around the world. His landmark three-volume series Internetworking With TCP/IP revolutionized networking and network education. His textbooks and innovative laboratory manuals have shaped, and continue to shape, graduate and undergraduate curricula. The accuracy and insight of Dr. Comer's books reflect his extensive background in computer systems. His research spans both hardware and software. He has created a complete operating system, written device drivers, and implemented network protocol software fo
¥362.30
¥211.70
¥177.80
Cost Accounting:A Managerial Emphasis:International Version
¥684.90
袖珍地图集解剖图像切割-计算机断层扫描和磁共振成像 ：Taschenatlas der Schnittbildanato
¥358.10
大赢家与大输家BIG EINNERS AND BIG LOSERS
¥215.60
¥147.70
Number: The Language of Science, The Masterpiece Science Edi
¥142.20
86%制胜术 The 86 Percent Solution
VIJAY MAHAJAN former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, Universitof cTexas at Austin. He has received numerous li fetime achievement awards, including the American Markcting Association (AMA) Charles Coolidgc Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 tbr career contributions to markcting strategy.
¥211.70
让创新发挥作用/MAKING INNOVATION WORK
作者简介： TONY DAVILA is a faculty member of Stanford's Graduate School of Business.Business.Building on his doctoral work at the Harvard Business School,he with both large industrial companies and Silicon Valley startups to design management contorl and performance measurement systems that drive innovation.He has been published in Harvard Business Review,Research Policy,and other leading journals.
¥235.20
Understanding Behaviors for Effective Leadership
¥424.40
Even You Can Learn Statistics轻松学统计
作者简介： David M. Levine is one of the world's leading innovators in statistics education. He is Professor Emeritus of Statistics and Computer Information Systems at Bernard M. Baruch College (CUNY), and co-author of several best-selling books, including Statistics for Managers using Microsoft Excel, Quality Management, and Six Sigma for Green Belts and Champions. Instructional designer David F. Stephan pioneered the classroom use of technology, and is a leader in making Excel more accessible to statistics students. He has co-authored several textbooks with David M. Levine.
¥118.50
¥576.50
Decision Support and Business Intelligence Systems:Internati
¥635.00
反向思考打败不景气 THE WELL-TIMED STRATEGY
作者简介： Peter Navarro is a business professor at the University of California, Irvine. He is author of the best-selling investment book If It’s Raining in Brazil, Buy Starbucks and the best-selling audio lecture course “Big Picture Investing: How, When, and Why the Stock Market Moves.” His weekly newsletter on the economy and stock market is distributed widely and is available to the public at www.peternavarro.com. A widely sought-after and gifted public speaker, Navarro has appeared on Bloomberg TV, CNN, CNBC, NPR, and all three major network news shows. Navarro’s articles have appeared in a wide range of leading publications, including Barron’s, Business Week, Harvard Business Review, The New York Times, The Wall Street Journal, and Sloan Management Review. Professor Navarro holds a B.A. from Tufts University and a Ph.D. in economics from Harvard.
¥215.60
作者简介：LARS KOLIND was CEO of Oticon and the driving force behind the innovation and knowledge-based turnaround that led to Oticon’s leadership in the world market for hearing aids. Named Denmark’s Man of The Year 1996, his work at Oticon is a classic management case study presented at many leading business schools worldwide. He currently serves as non-executive board member or chairman of several corporations, including world-leading pump manufacturer Grundfos, Unimerco Group, Scancom International, Zealand Pharma, Kristeligt Dagblad, and BankInvest Ventures. Kolind is active in venture investment, and writes, speaks, and advises widely on strategy, knowledge, innovation, and corporate turnarounds. He has co-founded and chaired three national initiatives to help prepare Denmark for the knowledge society, including The National Business Network for Corporate Social Responsibility, The Copenhagen Center, and The Danish Competency Council, which in 1999 published Denmark’s first national a
¥215.60
你的下一个错误是致命的吗？ Will Your Next Mistake Be Fatal?
作者简介： Robert E. Mittelstaedt Jr. is Dean and professor of the W. P. Carvey School of Business, Arizona State University, and former, Vice Dean and Director, Aresty Institute of Executive Education, The Wharton School. He has consulted with organizations ranging from IBM to Weirton Steel, Pfizer to the U.S. Nuclear Regulatory Commission, and is a member of the board of directors of three corporations in electronics and healthcare services businesses.
¥195.00
细节创新设计/The Design of Things to Come
作者简介： Craig M. Vogel is a professor in the School of Design and director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning at the University of Cincinnati. He has developed an approach to design that integrates teaching and research. He has worked with a variety of companies as a consultant for new product development and strategic planning.
¥211.70
¥546.30
约束力Kinderradiologie by Tanja Radkow
¥280.00
Project Management Advisor项目管理顾问
¥118.50
Rise of the Rogue Executive高层欺诈的风险:好公司如何变坏及其防止
¥159.60
作者简介： RUSSELL L.ACLPFF is Anheuser-Busch Professor Emeritus of Management Science,The Wharton School,University of Pennsylvania.He was a School's Social Systems Sciences Department,as well as the Busch Center,research,and design. Dr.Ackoff is author and co-author of 22 books,including Redesigning the Future,The Art of Problem Solving,Creating the Corporate Future,Revitalizing Western Economies,Management in Small Doses,Ackoff's Fables,The Democratic Corporation,and his most recent books Re-Creating the Corporation,Ackoff's Best,Redesigning Society,and Beating the System,the latter two with Sheldon Rovin.His work in research,consulting,and education has involved more than 350 corporation has 75 government agencies in the United States and aroad. Dr.Ackoff played a key role at the University of Pennsylvania,both in the early history of the Operations Research Group and in establishing the Social Systems Sciences Graduate Group.Since becoming Emeritus,he has been honored by the establishm
¥215.60
¥147.70
Winning the 3-Legged Race学会用三条腿跑步：商务技术管理实务
"Business Technology Management offers a unique opportunity to transform the global community.Future leaders will need to understand the convergence of business and technology in order to foster economic and social growth." ——Harriet Mayor Fulbright Chairperson,The Fulbright Center
¥165.90
持久的领导力NIGHTLY BUSINESS REPORT PRESE
作者简介： MUKUL PANDYA is editor and director of Knowledge@Wharton, a web-based journal of research and business analysis published by The Wharton School of the University of Pennsylvania. A winner of four awards for investigative journalism, Mr. Pandya has more than twenty years of experience as a writer and editor. His articles have appeared in The Wall Street Journal, The New York Times, The Economist, Time Magazine, The Philadelphia Inquirer, and many other publications. He coauthored Knowledge@Wharton on Building Corporate Value. Mr. Pandya has an M.A. in economics from the University of Bombay.
¥133.30
