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跨文化商务交流【放心购买】 线上线下同步销售,请咨询客服查询库存后下单,避免纠纷。
ThisbookoffersacomprehensiveintroductiontothesubjectofCross-CulturalBusinessCommunication(CCBC)fromtheviewpointofChinaandtheChinese.Itlooksatthenatureofculture,examinessomedifferentcultures,askswhatisuniqueandchallengingabout"crossing"fromoneculturetoanother,lookscloselyattheconceptofcommunication,includingformalandinformalcommunication,presentation,conversation,non-verbalskills.Problemscommonlyarisingincross-culturalbusinesscommunicationinclude-misunderstandings,mistakes,misinterpretations,mistranslations,misinformation,andmisperceptions--whatIcallthe"FiveBadMs"Learningcross-culturalbusinesscommunicationexperientiallyshouldbethepreferredoptionforstudents.Itisthewaytoimproveindividualskillsandincreasereal-worldcommunicationeffectivenesswithforeignersthroughtrialanderrorlearningbythem,andofpersonalfeedbackfromtheteacher.
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跨文化商务交流(英文版)[澳]马士(March R.M.) 著对外经济贸易大学出版社9787811340082 正版旧书,保证质量,此书为单本而非一套,电子发票!
ThisbookoffersacomprehensiveintroductiontothesubjectofCross-CulturalBusinessCommunication(CCBC)fromtheviewpointofChinaandtheChinese.Itlooksatthenatureofculture,examinessomedifferentcultures,askswhatisuniqueandchallengingabout"crossing"fromoneculturetoanother,lookscloselyattheconceptofcommunication,includingformalandinformalcommunication,presentation,conversation,non-verbalskills.Problemscommonlyarisingincross-culturalbusinesscommunicationinclude-misunderstandings,mistakes,misinterpretations,mistranslations,misinformation,andmisperceptions--whatIcallthe"FiveBadMs"Learningcross-culturalbusinesscommunicationexperientiallyshouldbethepreferredoptionforstudents.Itisthewaytoimproveindividualskillsandincreasereal-worldcommunicationeffectivenesswithforeignersthroughtrialanderrorlearningbythem,andofpersonalfeedbackfromtheteacher.
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