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图书信息 书号: 9783658130367 作者: Volker H Schmitt 装帧: 平装-胶订 页数: 297页 出版社: Springer Fachmedien Wiesbaden 尺寸: 0.8 x 0.6 x 0.1 cm 出版日期: 2016-04-29 重量: 1g 语种: 德语 内容简介 Volker H. Schmitt untersucht die Gewebereaktion auf f?nf Barrieremate
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Product Details 基本信息 ISBN-13 书号 9781451636369 Author 作者 Schmitt, Bernd H.(作者) Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Free Press Publication Date 出版日期 2011-01-02 Product Dimensions 商品尺寸 9 x 6 x 0.6 cm Shipping Weight 商品重量 990g Language 语种 英语 Book Contents 内容简介 Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and socia
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