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Product Details 基本信息 ISBN-13 书号 9783030953485 Author 作者 Juliann Allen Format 版本 平装-胶订 Pages Number 页数 598页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-06-30 Product Dimensions 商品尺寸 9.21 x 6.14 x 1.31 Shipping Weight 商品重量 979g Language 语种 其它(含多语) Book Contents 内容简介 For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence o
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【预订】Celebrating the Past and Future of Marketing and Discove 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030953454 Author 作者 Juliann Allen Format 版本 精装 Pages Number 页数 690页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-05-05 Language 语种 其它(含多语) Book Contents 内容简介 For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, m
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Product Details 基本信息 ISBN-13 书号 9781560325697 Author 作者 Juliann Whetsell Mitchell and Jill Morse Format 版本 精装 Pages Number 页数 314页 Publisher 出版社 Taylor & Francis Publication Date 出版日期 1997-12-01 Shipping Weight 商品重量 589g Language 语种 英语 Book Contents 内容简介 First Published in 1998. Routledge is an imprint of Taylor Francis, an informa company.
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Product Details 基本信息 ISBN-13 书号 9781560325703 Author 作者 Juliann Whetsell Mitchell and Jill Morse Format 版本 平装-胶订 Pages Number 页数 314页 Publisher 出版社 Taylor & Francis Publication Date 出版日期 1997-11-01 Shipping Weight 商品重量 430g Language 语种 英语 Book Contents 内容简介 First Published in 1998. Routledge is an imprint of Taylor Francis, an informa company.
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