【预订】Celebrity Fashion Marketing 9781032007359 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032007359 Author 作者 Fykaa Caan and Angela Lee Format 版本 平装-胶订 Pages Number 页数 128页 Publisher 出版社 Routledge Publication Date 出版日期 2023-02-21 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 This book explores the concept of the celebrity as a ’Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describe
¥446.00
【预订】Celebrity Fashion Marketing 9781032007335 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032007335 Author 作者 Fykaa Caan and Angela Lee Format 版本 精装 Pages Number 页数 128页 Publisher 出版社 Routledge Publication Date 出版日期 2023-02-21 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 This book explores the concept of the celebrity as a ’Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the r
¥1541
海外直订Celebrity Fashion Marketing 明星时尚营销
¥470.00
明星店铺 中华商务进口图书旗舰店
海外直订Celebrity Fashion Marketing: Developing a Human Fashion
¥1492
明星店铺 中华商务进口图书旗舰店
