【预订】Utilizing Consumer Psychology in Business Strategy 97815 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781522534488 Author 作者 Tevfik Dalgic Format 版本 精装 Pages Number 页数 325页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-04-13 Language 语种 英语 Book Contents 内容简介 Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an imp
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【预订】Customer-Oriented Marketing Strategy: Theory and Practic 美国库房发货，通常付款后3-5周到货！
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