预订 The Customer Catalyst:How to Drive Sustainable Business G 预订,预计下单后3-4周左右发货!
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【预订】The Customer Catalyst 9781119575085 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119575085 Author 作者 Daniel Bausor Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Wiley Publication Date 出版日期 2019-10-18 Language 语种 英语 Book Contents 内容简介 Every industry is digitizing, everything is about the ecosystem and owning the platform. Customers are rising up to challenge the status quo of how business is done which has been fundamentally turned on its head: moving from a static, functionally siloed, inside-out business model where the customer was told how to interact (and often suffers the negative consequences of it). This is in sharp contrast to the current dynamic, multi-touch model where the customer is now firmly in charge. This book sets out to show how organisations can embrace the customer, to shape how the organization does business, thereby differentiating their brand and creating a new business model generating far more
¥176.00