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Product Details 基本信息 ISBN-13 书号 9781260381917 Author 作者 Greg Marshall Format 版本 平装-胶订 Publisher 出版社 McGraw-Hill Education Publication Date 出版日期 2022-03-08 Language 语种 其它（含多语） Book Contents 内容简介 Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today’s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and cr
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Product Details 基本信息 ISBN-13 书号 9781138714397 Author 作者 George Tesar, Steven W. Anderson, Hassimi Traore and Jens Gr Format 版本 平装-胶订 Pages Number 页数 320页 Publication Date 出版日期 2018-04-13 Language 语种 英语 Book Contents 内容简介 This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
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【预订】Marketing Management 预订商品，按需印刷，需要1-3个月发货，非质量问题不接受退换货。
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Product Details 基本信息 ISBN-13 书号 9781793574213 Author 作者 Dawn Edmiston |Todd Mooradian |Kurt Matzler |Lawrence Ring Format 版本 平装-胶订 Pages Number 页数 392页 Publisher 出版社 Cognella Academic Publishing Publication Date 出版日期 2022-02-28 Product Dimensions 商品尺寸 10.00 x 8.00 x 0.81 Shipping Weight 商品重量 1.71 Language 语种 其它（含多语）
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Product Details 基本信息 ISBN-13 书号 9781138714380 Author 作者 George Tesar, Steven W. Anderson, Hassimi Traore and Jens Gr Format 版本 精装 Pages Number 页数 320页 Publication Date 出版日期 2018-04-13 Language 语种 英语 Book Contents 内容简介 This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
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Product Details 基本信息 ISBN-13 书号 9780078028793 Author 作者 Mullins Format 版本 平装-胶订 Pages Number 页数 576页 Publisher 出版社 McGraw-Hill/Irwin Publication Date 出版日期 2012-02-12 Product Dimensions 商品尺寸 24.9 x 20.1 x 2.3 cm Shipping Weight 商品重量 1 kg Language 语种 其它（含多语） Book Contents 内容简介 The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers
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Product Details 基本信息 ISBN-13 书号 9781138561403 Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它（含多语） Book Contents 内容简介 Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.Fully updated and restructured, this new editionbenefits from two new introductory chapters on culture and marketing practice, improved pedagogy, fresh international case studies, and online support materials including additonal case studies and lecture slides.
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