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Product Details 基本信息 ISBN-13 书号 9781119812982 Author 作者 Robert Harles Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Wiley Publication Date 出版日期 2022-10-11 Product Dimensions 商品尺寸 15.24 x 22.86 cm. Language 语种 其它(含多语) Book Contents 内容简介 95% of consumers are now making at least one lasting change to how they live, shop and work. Consumers are being forced to face their own consumption, causing many to reconsider their purchases accordingly. Consumers are planning to maintain increased connections with their communities, and some will actively purchase from brands that provide a sense of community. The consumer you thought you knew is no longer, and there is an urgent need to get reacquainted with consumers to understand the changes theyve been through, and the new values they hold. Companies need to increase consumer confidence to encourage a return to
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