预订 凯洛格论超连接世界中的品牌塑造Kellogg On Branding In A Hyper-Connected W 【全球购】进口原版图书,约5-8周到达国内后发出
¥248.00
预订 Kellogg on Marketing [ISBN:9780470580141] 【全球购】进口原版图书,约5-8周到达国内后发出
¥203.00
预订 Kellogg on Branding: The Marketing Faculty of the Kellogg 【全球购】进口原版图书,约5-8周到达国内后发出
¥242.00
【预订】Kellogg On Branding In A Hyper-Connected World 978111953 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119533184 Author 作者 Alice Tybout Format 版本 精装 Pages Number 页数 368页 Publication Date 出版日期 2019-03-06 Language 语种 英语 Book Contents 内容简介 This is a book for marketers and others involved in building and leading brands. The core target is marketers who are responsible for brand development, such as brand managers or brand directors. However, the topic is of broad interest as branding principles are increasingly used in marketing personalities/celebrities, countries and causes. This book combines academic theories with insights from business practice. After reading the book, marketers will be able to develop a clear direction for their brand and implement it. Marketers will also be able to employ digital tools to help strengthen brand perceptions. While the book is for practitioners, its academic foundation also makes it appropriate for assignment in MBA and
¥257.00
按需印刷Joy in Service; Forgetting, and Pressing Onward; Until t 预订,预计下单后3-6周左右发货!
¥127.00
【预订】Kellogg On Branding 9780471690160 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780471690160 Author 作者 Alice Tybout Format 版本 精装 Pages Number 页数 352页 Publication Date 出版日期 2005-09-15 Shipping Weight 商品重量 560g Language 语种 英语 Book Contents 内容简介 The fifth book in the Kellogg series delivers the latest cutting-edge information on branding. The fifth book in the renowned Kellogg series, Kellogg on Branding is an invaluable resource for managers striving to build, leverage, or rejuvenate a brand.
¥257.00
¥48.75定价:¥65.00 (7.5折)
【预订】Kellogg on Branding in a Hyper-Connected World 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥299.90
Kellogg On Branding: The Marketing Faculty Of The Kellogg Sc
¥238.60