Advertising for People Who Don't Like Advertising.
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The Worst Hotel in the World: The Hans B...
Product Details 基本信息 ISBN-13 书号 9781861543110 Author 作者 Kesselskramer(作者) Pages Number 页数 224页 Publisher 出版社 Booth-Clibborn Editions Publication Date 出版日期 20090601 Product Dimensions 商品尺寸 9.6 x 7.2 x 0.8 cm Shipping Weight 商品重量 1870 Book Description 内容简介 For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel s advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets. The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its
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